The Market:
Annual spending in the equestrian sector £4.7bn

5m ex-rider households in GB

10% increase in rider participation in the last 12 months

However, the trends show some challenging statistics:

Horse owning households in GB fallen to 374,000 down from 446,000 in 2015

22% of ex-riders that cannot get back to riding because of no access to a horse or cannot find anywhere to ride

55% of riders have taken a break from riding at some point

(National Equestrian Survey 2019)

Improving your riding centre profit & performance will be achieved by focussing on these 5 main categories:

  1. Improve the lifetime value of each customer
  2. Cash management
  3. Retaining customers – high standards, value for money, customer experience
  4. Cost control and metrics
  5. Increase the number (and quality) of new customers

Profit can only be generated by

– having the best customer base, you can attract and retain
– having the best professional staff
– delivering value for money
– controlling cost and cash

The owner will need to constantly focus on these objectives and not be distracted from these profit generation initiatives.

Contact us and register for our free webinar to find out more