Make plans for your riding centre Riding centre businesses will be badly hit by this virus. By putting some simple rules in place there is the opportunity to keep the business going, subject to new government guidelines: General Provisions: Follow government...
If you already have a vision, then read on, if you don’t have a vision, then read on Beginning on a personal note, when starting our business there seemed to be a lot of factors we had to consider – the quality of the facilities and building a centre that met every...
This is especially true if someone in the family or business is already interested in horses. Equine businesses can be lucrative particularly if grazing and stables can be relatively easily provided. Some facts: the UK equine sector is of interest to 27m people,...
Our role in Rein & Shine So, we started with a derelict dairy farm which we bought and converted. We had a small number of liveries and a good response from our marketing campaign for the riding school. We installed flood lights and a new riding arena, which was...
Metrics and KPI’s How do we know if our business is on track to meet our strategic and business objectives? Firstly, what is the difference between metrics and KPI’s? Key Performance Indicators are a subset of metrics and metrics are broader than KPI’s....
Is your cash flow strong enough to enable planned growth and reinvestment in your livery and/or riding school business? When we first started and for a fair while afterwards our cash flow was weak and now its strong. In this edition you can see how you can be the...
According to industry figures there are 3,100,000 former riders who would like to get back in the saddle. So where are they and why aren’t they coming to you? Here are some more facts quoted by the British Horse Society from surveys by Horse (2017) and BETA (2019):...
Every business wants to grow without spending money, but is growth achievable without any spend? Regardless of spend for the moment, the reality is your customers need to know you exist or they will not come. You need to find a way to reach them as cost effectively as...
How can you navigate the marketing minefield and grow your business? When we first started our business, we spent a lot of time looking at who the customer actually is and therefore in what platforms they sit. Having a marketing and media degree has helped...
The facts: Over 50% of farms have some form of diversification 97% that have diversified are seeing profits However, it must be said that learning from other farmers experiences demonstrates that the first movers would have done differently, namely: Get more financial...